A jar of honey is only part of what pollinators contribute to our economy.

Bees help crops produce fruit and seeds, including the white-clover seed grown commercially in Canterbury. That seed helps establish and renew livestock pastures, connecting pollination with farming well beyond the honey harvest. Honey is another source of income, made by honeybees from the nectar they collect. The two activities are different, but together they connect visits to flowers with food production, trade and rural livelihoods. 

In South Canterbury, that connection reached right to people’s front doors. In January 1916, the New Zealand Beekeepers’ Journal reported a local beekeeper selling honey door to door in 10 lb tins, about 4.5 kg, at fivepence per pound with the tin included. The journal criticised the price as too low, revealing the challenge of turning a harvest into a worthwhile living. Beekeeping NZ By 1931, Timaru was listed among the country’s honey grading and export centres. Honey connected beekeepers with packaging, storage, transport and overseas customers, spreading its economic importance beyond the hive. 

My own Cloake family’s history shows how this industry encouraged practical invention. Bertie Cloake, who kept bees at Springbrook near St Andrews, began packing honey in cartons after returning from a trip to England in 1930. His obituary in the New Zealand Beekeeper credits him with inventing a machine that cut honey into one-pound blocks ready for packing. And My grandfather and uncle invented a queen raising 'Cloake Board' and worked out how to cream honey. Their ingenuity illustrates another part of the economic story... people developing equipment and methods to turn what bees produced into something ready for customers.

But a pollinator does not have to produce honey to be economically valuable. Plant & Food Research has shown that flies, solitary bees and other insects can complement honeybees, improving crop pollination and providing services under weather conditions less suitable for honeybees. Supporting different pollinators can help protect both harvests and native plants. Their value cannot be measured simply by counting honey jars. Looking after their food sources and nesting places is also an investment in the farms, businesses and communities that benefit from their work.

Farmers also pay beekeepers for pollination, not just honey. Growers hire managed hives to bring more bees into their crops during flowering. In Canterbury, these include clover, carrot and radish crops grown for seed. Beekeepers prepare strong colonies, deliver the hives and remove them once flowering finishes. Hantz Honey The grower invests in pollination to help secure a productive harvest, while the beekeeper earns income from supplying and caring for the bees. It is another way pollinators contribute to our economy: through the crops they help produce, as well as the honey we buy.